Simon & Sally Children’s Book Series
Emotional Regulation for Kids
Children’s Stories That Build Calm, Courage & Confidence
Simon & Sally is a children’s picture book series created to teach young children emotional regulation tools and practical coping skills through fun, engaging rhyming stories.
The series is designed to help children recognise emotions, practise calm responses, and build confidence in everyday situations — without relying on lectures, labels, or overwhelming explanations. Instead, children learn through story, character, and repetition in ways that feel relatable and meaningful.
Inspired by the principles behind FundaMentals, Simon & Sally draws on emotional literacy and classroom-informed coaching practices. The stories are written to be shared, supporting children alongside the parents, teachers, and therapists who guide them as they learn to manage big feelings.
Simon & Sally is an ongoing series, with each story building on the same foundation — helping children develop skills they can return to, practise, and grow with over time.
Why Simon & Sally Was Created — and Who It’s For
Many young children experience anxiety, sensitivity, overwhelm, or self-doubt long before they have the language to explain what they are feeling. Without practical tools, these emotions can feel confusing or unmanageable — both for children and the adults supporting them.
Simon & Sally was created to teach emotional regulation skills early, using stories as a practical and accessible entry point. Through engaging rhyming stories and relatable characters, children are shown calm, confident ways of responding to everyday emotional challenges.
The series is designed for young children, particularly in the early years and emergent reader stage, and is intentionally written to be shared. Parents, teachers, and therapists are given a meaningful framework to support emotional learning through conversation, reflection, and repeated use of the stories in real-life moments.
Simon & Sally is especially helpful for:
- Children who feel anxious, sensitive, or easily overwhelmed.
- Families supporting emotional regulation at home.
- Teachers and schools focusing on social-emotional learning.
- Therapists and professionals using story as a supportive emotional tool
The stories are simple and engaging for children, while being intentionally layered to support the adults guiding them.
The First Book in the Series
Simon the Sloth’s Secret Strength
Simon the Sloth’s Secret Strength is the first book in the Simon & Sally series and the ideal place to begin.
In this story, Simon starts to realise that his calm, thoughtful way of being may actually be his greatest strength. Through rhyme and relatable moments, children are introduced to emotional regulation skills such as slowing down, noticing feelings, and responding calmly when things feel overwhelming.
This book is especially suited to young children when read together with a parent, teacher, or therapist, making it a practical tool for emotional learning at home, in the classroom, or in therapeutic settings.
Start the Simon & Sally Journey
Simon the Sloth’s Secret Strength is available now and is the first step in the Simon & Sally series.
Book Details
- Format: Rhyming picture book.
- Age range: Young children / emergent readers (best shared with an adult)
- Focus: Emotional regulation, calm responses, confidence
- Series: Simon & Sally (Book One)
Pricing
Standard price: R250
Launch price: R225 (Use coupon code: S&SLaunch2026 – Valid until 14 Feb 2026)
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Simon the Sloth’s Secret Strength
R250.00Add to basketSimon the Sloth’s Secret Strength is the first book in the Simon & Sally series and the ideal place to begin.

